Saudi Arabia pulls the plug on LIV Golf after spending nearly $6 billion on rebel tour

By jenkrausz
updated on April 29, 2026

LIV Golf planned to tell its players and staff on Thursday that Saudi Arabia's Public Investment Fund will officially end its financial backing at the close of the current season, a move that effectively signals the demise of professional golf's most expensive experiment. The New York Post reported the league had burned through nearly $6 billion since launching in 2022, including astronomical nine-figure salaries paid to some of the sport's biggest names.

The Wall Street Journal first reported the funding decision. No direct public statement from the Public Investment Fund appeared alongside the announcement, and no explicit reason for the pullback has been given. But the numbers tell their own story: LIV Golf lost a reported $1.1 billion between 2022 and 2024 alone, and a long-promised merger with the rival PGA Tour never came to fruition.

What remains is a league with seven tournaments left on its schedule, a June stop in Louisiana already postponed, and players quietly looking for the exits.

CEO O'Neil insists the season continues 'at full throttle'

LIV Golf CEO Scott O'Neil has spent weeks trying to tamp down speculation about the league's future. Earlier this month, he sent an email to staffers pushing back on reports that LIV's collapse was imminent. The tone was defiant. As AP News reported, O'Neil told staff in a memo that the 2026 season would proceed without interruption.

"I want to be crystal clear: Our season continues exactly as planned, uninterrupted and at full throttle."

O'Neil went further in the same email, casting the media coverage as noise and positioning LIV Golf as a scrappy disruptor still in fighting shape:

"While the media landscape is often filled with speculation, our reality is defined by the work we do on the grass. We are heading into the heart of our 2026 schedule with the full energy of an organization that is bigger, louder, and more influential than ever before."

Bigger, louder, and more influential, with its sole funder walking away. That is a difficult message to sell to players who signed on expecting a well-funded alternative to the PGA Tour, not a startup scrambling for survival.

O'Neil also leaned into the startup narrative, framing the crisis as a character test. He wrote that the league had "faced headwinds since the jump" and "answered every time with resilience and grace." He urged staff to focus on "putting on the most compelling show in sports."

Those words read differently now that the headwinds include losing the only entity willing to write the checks.

$6 billion spent, $1.1 billion lost, and no merger to show for it

The financial picture is stark. Breitbart, citing Money in Sport, reported that LIV Golf had already spent $5.3 billion and was projected to exceed $6 billion by year's end. The New York Post placed the total near that same figure. Between 2022 and 2024, the league posted $1.1 billion in reported losses.

LIV Golf struggled to gain a foothold with its team-play format and shortened tournaments. The league's product never captured mainstream television audiences the way its backers hoped. And the much-discussed merger with the PGA Tour, once touted as the grand resolution to golf's civil war, never materialized.

For context on the scale of individual payouts involved, Bryson DeChambeau reportedly sought $500 million from LIV Golf as his contract neared expiration. DeChambeau, who plays for Crushers GC, was among the marquee names the Saudis recruited to give the rebel tour credibility.

Players already looking for fallback options

The writing appears to have been on the wall for some time. Today's Golfer reported Tuesday that "several" LIV players had already "sounded out the DP World Tour" as an alternate plan. That report landed days before the formal funding announcement, suggesting players were not waiting for official word before hedging their bets.

It is unclear what terms, if any, the DP World Tour would offer to players who left established tours for Saudi-backed riches. Many LIV golfers burned bridges on the way out. The PGA Tour suspended players who joined the breakaway league, and the competitive landscape has shifted in their absence.

The broader context adds another layer. Saudi Arabia's Public Investment Fund recently announced a new five-year strategy focused on efficiency, governance, and sustained value creation. PIF governor Yasir Al-Rumayyan acknowledged in an interview with the Financial Times that regional conflict could force priority shifts.

"Of course the war would add more pressure to reposition some priorities."

That statement, paired with a sports venture hemorrhaging over a billion dollars every few years, makes the decision to cut LIV loose look less like a surprise and more like an overdue correction.

What happens next remains unclear

The league has seven tournaments remaining on its current schedule. The June stop in Louisiana was already postponed earlier this week, a move that now looks less like a scheduling hiccup and more like an early sign of contraction.

No one has publicly addressed what happens to LIV Golf after the season ends. Will the league attempt to find new investors? Will it fold entirely? Will players face contractual disputes over guaranteed money? Those questions remain unanswered.

Golf has seen dramatic collapses before. Greg Norman's painful Masters collapse decades ago became one of the sport's defining cautionary tales. Norman, of course, was the original commissioner of LIV Golf, a man whose career was bookended by high-profile unravelings.

Meanwhile, the players who stayed loyal to the PGA Tour have continued competing at the highest level. Rory McIlroy's recent Masters performance reminded fans what pressure looks like when the stakes are real and the paychecks are earned, not guaranteed by a sovereign wealth fund.

A $6 billion lesson in market reality

LIV Golf launched with a simple premise: enough money could buy legitimacy. The Saudis offered nine-figure contracts. They recruited stars. They built a flashy brand. They dared the golf establishment to ignore them.

The establishment did not ignore them. It adapted. And now, with the funding spigot closing, LIV Golf faces the question every money-losing venture eventually confronts: can you survive on your own product?

The answer, based on $1.1 billion in losses, a failed merger, a postponed tournament, and players already calling the DP World Tour, appears to be no.

Even Sergio Garcia's infamous Augusta meltdown had the virtue of being a single bad day. LIV Golf's unraveling has been a four-year, $6 billion slow motion reckoning.

Six billion dollars buys a lot of things. A viable professional golf league, apparently, is not one of them.

About jenkrausz

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